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Journal

Journal is the notebook of the house. This is where we gather what we have learned about the pieces we make, and what we think about as we make them.

Guides and reflections on activewear for women: sculpting leggings and high waists, training jackets with clean lines, recycled materials and how to find the right fit for your body and your day. Concrete, without noise, written for those who would rather choose fewer pieces that last.

Read for a while and you will notice how we think when we design: Scandinavian form, function and precision, where care for the detail is given room. Anything but ordinary.

Guide till träningsplagg för kontoret varje dag
Magasin

Activewear for the office: how to wear it all day

How to choose activewear for the office: a fit that holds all day, a colour range that makes the choices easy, and layers that carry you from session to meeting.

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Fyra plagg för flygresan dam som håller stilen
Magasin

What to wear on a plane women: four pieces for the whole day

What to wear on a plane, for the whole journey: tights, top, jacket and a fourth layer. How to choose them, and how they keep working after you land.

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Magasin

Black blazer for women: six things that decide if you wear it

Black blazer for women, a guide. Length, shoulders, fabric, buttoning, pockets and size. What decides whether the blazer gets worn or stays on the hanger.

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Which fabrics breathe best in workout clothes?
Magasin

Which fabrics breathe best in workout clothes?

Which fabrics breathe best in workout clothes? The fibre is only half the answer. Knit, fabric weight and fit decide the rest.

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Five qualities of shape-holding training tights
Magasin

Shape-retaining tights: five qualities that decide

Five qualities decide whether a pair of tights holds its shape: fabric recovery, the high waist, seam placement, coverage in movement and construction over time.

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Are recycled tights durable enough for training?
Magasin

Are recycled tights durable enough for training?

Knit, seams, fit and care decide how long recycled tights keep their shape. How to judge the quality before you buy.

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How do you match a training set? Seven choices that hold
Magasin

How do you match a workout set? Seven choices that hold it together

How do you match a workout set? Seven choices that decide whether colour, fit and layers hold together, at the gym, on the walk and the rest of the day.

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How to care for recycled performance pieces
Magasin

How to care for recycled activewear: the routine that keeps the fit

Recycled activewear rarely wears out from training. It is the heat, the fabric softener and the time spent in your bag that cost you the fit.

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A guide to women's sportswear for training and everyday
Magasin

A guide to women's sportswear: what to choose and why

A guide to women's sportswear that starts with how you move. Fit, fabric, length and colour, and how as few pieces as possible can cover the gym, the walk, the trip and the everyday.

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White Deluxe Hoodie with gold embroidery and a red line across the chest, worn with white Deluxe Joggers with a gold logo.
Journal

Women's hoodie: what decides whether you keep it on

Women's hoodie in thick fabric with a brushed inside, lined hood and front pocket. How to choose between hoodie, half zip and sweater, and how to wash them.

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Black sports bra with a gold logo and racer back, worn with black tights with a pocket.
Journal

Sports bra for women: how to choose the back, support and size

Racerback, open back, seamless or tube top. How to choose the back, padding and size of a sports bra, and when the top works as a bra on its own.

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Activewear: fit and judgement before you buy
Magasin

Workout clothes fit review: what to look for

Workout clothes fit review: how to judge the waistband, seams, fabric and movement before you buy.

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Journal

Premium women's activewear: what you are paying for

Premium women's activewear quality: the guide to construction, fabric, waistband and fit, and to what makes the difference after the twentieth session.

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Journal

Compression tights or regular tights: what does what?

Compression tights or regular tights? How support, fabric and waist differ, and how to choose the right pair for strength, yoga and everyday.

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Journal

Shaping leggings for women: what actually shapes and what only sits tight

Shaping leggings for women shape through cut, seams and waistband, not through hard pressure. How to recognise a pair that holds its shape wash after wash.

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Activewear with sculpting seams
Journal

Activewear with sculpting seams: what the seam actually does

Sculpting seams govern how the fabric meets the body. How to read the line on the leg, the curve at the back and the high waist, and how to choose your pair.

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Training tights for everyday style that hold their shape
Journal

Leggings for Everyday Style That Hold Their Shape

Leggings for everyday style with a high waist, stable fit and Scandinavian design. How to choose leggings that work all day.

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