Journal
Journal is the notebook of the house. This is where we gather what we have learned about the pieces we make, and what we think about as we make them.
Guides and reflections on activewear for women: sculpting leggings and high waists, training jackets with clean lines, recycled materials and how to find the right fit for your body and your day. Concrete, without noise, written for those who would rather choose fewer pieces that last.
Read for a while and you will notice how we think when we design: Scandinavian form, function and precision, where care for the detail is given room. Anything but ordinary.

Activewear for the office: how to wear it all day
How to choose activewear for the office: a fit that holds all day, a colour range that makes the choices easy, and layers that carry you from session to meeting.
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What to wear on a plane women: four pieces for the whole day
What to wear on a plane, for the whole journey: tights, top, jacket and a fourth layer. How to choose them, and how they keep working after you land.
Read moreBlack blazer for women: six things that decide if you wear it
Black blazer for women, a guide. Length, shoulders, fabric, buttoning, pockets and size. What decides whether the blazer gets worn or stays on the hanger.
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Which fabrics breathe best in workout clothes?
Which fabrics breathe best in workout clothes? The fibre is only half the answer. Knit, fabric weight and fit decide the rest.
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Shape-retaining tights: five qualities that decide
Five qualities decide whether a pair of tights holds its shape: fabric recovery, the high waist, seam placement, coverage in movement and construction over time.
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Are recycled tights durable enough for training?
Knit, seams, fit and care decide how long recycled tights keep their shape. How to judge the quality before you buy.
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How do you match a workout set? Seven choices that hold it together
How do you match a workout set? Seven choices that decide whether colour, fit and layers hold together, at the gym, on the walk and the rest of the day.
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How to care for recycled activewear: the routine that keeps the fit
Recycled activewear rarely wears out from training. It is the heat, the fabric softener and the time spent in your bag that cost you the fit.
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A guide to women's sportswear: what to choose and why
A guide to women's sportswear that starts with how you move. Fit, fabric, length and colour, and how as few pieces as possible can cover the gym, the walk, the trip and the everyday.
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Women's hoodie: what decides whether you keep it on
Women's hoodie in thick fabric with a brushed inside, lined hood and front pocket. How to choose between hoodie, half zip and sweater, and how to wash them.
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Sports bra for women: how to choose the back, support and size
Racerback, open back, seamless or tube top. How to choose the back, padding and size of a sports bra, and when the top works as a bra on its own.
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Workout clothes fit review: what to look for
Workout clothes fit review: how to judge the waistband, seams, fabric and movement before you buy.
Read morePremium women's activewear: what you are paying for
Premium women's activewear quality: the guide to construction, fabric, waistband and fit, and to what makes the difference after the twentieth session.
Read moreCompression tights or regular tights: what does what?
Compression tights or regular tights? How support, fabric and waist differ, and how to choose the right pair for strength, yoga and everyday.
Read moreShaping leggings for women: what actually shapes and what only sits tight
Shaping leggings for women shape through cut, seams and waistband, not through hard pressure. How to recognise a pair that holds its shape wash after wash.
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Activewear with sculpting seams: what the seam actually does
Sculpting seams govern how the fabric meets the body. How to read the line on the leg, the curve at the back and the high waist, and how to choose your pair.
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Leggings for Everyday Style That Hold Their Shape
Leggings for everyday style with a high waist, stable fit and Scandinavian design. How to choose leggings that work all day.
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