Privacy Policy

Privacy Policy – Wallderinska Sport Couture

At Wallderinska Sport Couture, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.wallderinska.com. We comply with global data protection regulations including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA/CPRA), and Lei Geral de Proteção de Dados (LGPD).

  1. Who We Are

Wallderinska Sport Couture is a Swedish activewear and lifestyle fashion brand. Our business is based in Sweden, but we serve customers worldwide.

  1. What Data We Collect

We may collect the following categories of personal information:

  • Contact details (name, email, phone number, shipping/billing address)
  • Order details (products purchased, order history)
  • Payment information (via secure third-party payment providers)
  • Device & usage data (IP address, browser type, device ID, browsing activity)
  • Marketing preferences (email subscriptions, cookie consent)
  1. How We Use Your Data

We use your information to:

  • Process and fulfill your orders
  • Communicate with you about orders, returns, and customer service
  • Personalize your experience on our website
  • Send you marketing communications (only if you’ve opted in)
  • Analyze website traffic and performance
  • Comply with legal obligations
  1. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your data based on:

  • Contractual necessity – to fulfill your purchase
  • Legal obligations – for accounting, tax, and regulatory purposes
  • Legitimate interests – to improve our services
  • Consent – for marketing and optional cookies
  1. Your Rights (GDPR, CCPA/CPRA, LGPD)

Depending on where you live, you may have the right to:

  • Access, correct or delete your personal data
  • Object to or restrict certain processing
  • Withdraw your consent at any time
  • Receive a copy of your data (data portability)
  • Opt out of data sale/sharing (California residents)
  • File a complaint with a supervisory authority

To exercise your rights, contact us at:
📧 info@wallderinska.se
📬 Wallderinska Gruppen c/o Almroths Express
Säterivägen 25
605 97  Norrköping

  1. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content. You can manage your cookie preferences at any time via our Cookie Consent Banner.

Learn more in our [Cookie Policy].

  1. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

  1. Data Sharing & Transfers

We only share your data with:

  • Trusted third-party service providers (e.g., payment gateways, shipping partners)
  • Legal authorities when required by law

If we transfer your data outside the EU/EEA, we ensure appropriate safeguards such as Standard Contractual Clauses (SCCs).

  1. Children’s Privacy

Our website is not directed at children under 16. We do not knowingly collect personal data from children.

  1. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the effective date clearly stated.

  1. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, you can contact:

Wallderinska Sport Couture
Wallderinska Gruppen c/o Almroths Express
Säterivägen 25
605 97  Norrköping
📧 Email: info@wallderinska.se
🌐 Website: www.wallderinska.com

12. Region-Specific Privacy Rights

We recognize that privacy rights vary by jurisdiction. Below, we provide additional information applicable to individuals located in specific regions.

12.1 – Residents of the European Economic Area (EEA) and United Kingdom (UK)

Under the General Data Protection Regulation (GDPR) and the UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Object to or restrict processing
  • Data portability
  • Withdraw your consent at any time
  • Lodge a complaint with your local Data Protection Authority (DPA)

If you are located in the EU or UK and wish to exercise any of these rights, please contact us using the contact details provided in section 11.

12.2 – Residents of California (United States)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to:

  • Know what personal information we collect, use, and share
  • Request deletion of your personal data
  • Opt-out of the “sale” or “sharing” of your data
  • Correct inaccurate personal information
  • Limit the use of sensitive personal information
  • Not be discriminated against for exercising your privacy rights

We do not sell your personal information.
You can exercise your California privacy rights by contacting us or using any available privacy tools on our website.

12.3 – Residents of Brazil

Under the Lei Geral de Proteção de Dados (LGPD), Brazilian residents have the right to:

  • Confirm the existence of processing
  • Access and correct your personal data
  • Request anonymization, blocking, or deletion of unnecessary or excessive data
  • Request data portability
  • Revoke consent at any time
  • File a complaint with the national data protection authority (ANPD)

To exercise your rights, please reach out via our contact information in section 11.

12.4 – Other Regions

If you are located in a jurisdiction not listed above, we will comply with applicable data privacy laws in your country to the extent required. You may still contact us at any time to inquire about your privacy rights.

Wallderinska Sport Couture
Wallderinska Gruppen c/o Almroths Express
Säterivägen 25
605 97  Norrköping
📧 Email: info@wallderinska.se
🌐 Website: www.wallderinska.com