deluxe collection

Hoodies, joggers and tops with a brushed interior and embroidered detail. Designed for the long flight, the city walk, the couch after training — or just a Tuesday. Premium fabric that feels as considered as it looks.

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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page

Deluxe White Hoodie

OMG this set is amazing, so cozy but still luxurious.I really love this !!!
I want them in every color cause i’m gonna trow all my other hoodies out now 🙂

Teresa Ritter

Deluxe Top Black/Black

The perfect t-shirt for all occations! The black print on the black fabric makes it look exclusive and the fit is perfect, not only for exercising!

Clara Mannfolk

Deluxe Black Hoodie

Very nice Hoodie in awesome quality! The inside is very soft and comfortable..

Daniel Bejeryd

Deluxe Joggers Black

As good looking in real life as in the picture. Be sure to choose 1-2 sizes larger as they ARE small in size. M became good to my wife who normally drives S / XS. Reportedly quite warm and comfortable. Has been used extensively….

Carl-Johan Dalin

Deluxe Top Gold

Super nice, comfortable and you can finally feel “dressed” in a t-shirt! Wish it and your other clothes were in child / junior sizes, have two little girls here at home who are crazy about your clothes.

Lena

Deluxe Hoodie Red

A picture says more than a thousand words… This hoodie is so insanely good looking and I love that you can both have it a little raised at the waist and down over the buttocks..

Aza Brennander
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
79
This product has multiple variants. The options may be chosen on the product page

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Deluxe Collection

Premium hoodies in black, white and red with embroidered logo and brushed interior. Joggers with gold zip pockets and a relaxed, tapered fit. Tops that work for training, errands or the plane. And the Deluxe Bag — a gym bag with the same design language as the rest of the collection.

For the hours between

Deluxe is not activewear. It is what comes after — or before, or instead. The collection for the days when you want to look put-together without trying. Soft enough to sleep in. Sharp enough to be seen in.

Designed in Stockholm

No seasonal drops. No trend pieces. Deluxe is built on colours and silhouettes that stay in the range because they work. The same hoodie, the same jogger, the same fit — available year after year.